Introducing Trackand Trends
The Thread platform has two key functions, Track and Trends.
Track
Where your marketing activity lives. Here you can upload all your campaign and ongoing marketing activity into a clear, examinable record.
Trends
Allows you to explore the relationship between marketing activity and commercial movement once your activity, investment, results and context are connected.
Track: all your marketing activity in one shared home.
Track brings all your activity into a consistent, clear home, making it easier to find, compare and learn from - while giving the whole team easy access to the story behind it.
Goodbyescattered files. Hello Smart Add.
Drop in your briefs, plans, budgets, results and reports. SmartAdd extracts the key information and maps it into Thread’s consistent framework. You review, confirm and keep moving.
Book a demo
Built for every type of marketing activity.
Not all marketing activity looks like a campaign. Thread is designed to handle the full range of marketing activity teams manage every day.
Generate Report
Create clearer marketing reports, fast.
Thread takes your structured marketing activity, data and commentary and turns it into the reports, reviews and internal updates your organisation already needs. And fast. So you spend less time building documents and more time discussing performance, sharing learnings and deciding what to do next.
Coming Soon
Let Thread create your marketing reports for you.
Ask Thread let's you query your own marketing activityyour own marketing activity and get clear answers based on context, performance and history. Compare activity, summarise what worked and explore what may be influencing results.
Trends: for the questions apost-activity report can’t answer.
Explore the relationship between marketing activity, investment and commercial outcomes over time.
See what may be shaping outcomes.
Trends can surface patterns and shifts that are difficult to see in isolated reports. Not a replacement for judgement, and not a claim of perfect proof, but patterns that are almost impossible to find in another slide deck.

Book a demo today
Your team'sdata. Nobodyelse's.
Thread keeps your marketing activity, performance data and context within your team’s own workspace. Access is permission-based, customer workspaces are separated, and your data stays connected only to the people who need it.
Yours to keep, yours to take
Everything you put in stays yours. Export it or delete it, just ask.
Never used to train AI
Your data is never used to make anyone else's model smarter.
Never sold, never shared
Not to advertisers, not to data brokers, not to other Thread clients.
Encrypted and separated
Your data is encrypted, and kept apart from every other client's at the database level.
Book a demo
Introducing Track and Trends
The Thread platform has two key functions, Track and Trends.
Track
Where your marketing activity lives. Here you can upload all your campaign and ongoing marketing activity into a clear, examinable record.
Trends
Allows you to explore the relationship between marketing activity and commercial movement once your activity, investment, results and context are connected.
Track: all your marketing activity in one shared home.
Track brings all your activity into a consistent, clear home, making it easier to find, compare and learn from - while giving the whole team easy access to the story behind it.
Goodbyescattered files. Hello Smart Add.
Drop in your briefs, plans, budgets, results and reports. Smart Add extracts the key information and maps it into Thread’s consistent framework. You review, confirm and keep moving.
Book a demo
Built for every type of marketing activity.
Not all marketing activity looks like a campaign. Thread is designed to handle the full range of marketing activity teams manage every day.
Generate Report
Create clearer marketing reports, fast.
Thread takes your structured marketing activity, data and commentary and turns it into the reports, reviews and internal updates your organisation already needs. And fast. So you spend less time building documents and more time discussing performance, sharing learnings and deciding what to do next.
Coming Soon
Let Thread create your marketing reports for you.
Ask Thread let's you query your own marketing activityyour own marketing activity and get clear answers based on context, performance and history. Compare activity, summarise what worked and explore what may be influencing results.
Trends: for the questions apost-activity report can’t answer.
Explore the relationship between marketing activity, investment and commercial outcomes over time.
See what may be shaping outcomes.
Trends can surface patterns and shifts that are difficult to see in isolated reports. It doesn’t claim perfect proof or replace judgement, but it can start to reveal patterns that are almost impossible to find in another slide deck.
Book a demo

Your team's data. Nobody else's.
Thread keeps your marketing activity, performance data and context within your team’s own workspace. Access is permission-based, customer workspaces are separated, and your data stays connected only to the people who need it.
Yours to keep, yours to take
Everything you put in stays yours. Export it or delete it, just ask.
Never used to train AI
Your data is never used to make anyone else's model smarter.
Never sold, never shared
Not to advertisers, not to data brokers, not to other Thread clients.
Encrypted and separated
Your data is encrypted, and kept apart from every otherclient's at the database level.
Book a demo
IntroducingTrack and Trends
The Thread platform has two key functions, Track and Trends.
Track
Where your marketing activity lives. Here you can upload all your campaign and ongoing marketing activity into a clear, examinable record.
Trends
Allows you to explore the relationship between marketing activity and commercial movement once your activity, investment, results and context are connected.
Track: all your marketing activity in one shared home.
Track brings all your activity into a consistent, clear home, making it easier to find, compare and learn from - while giving the whole team easy access to the story behind it.
Goodbye scattered files. Hello Smart Add.
Drop in your briefs, plans, budgets, results and reports. Smart Add extracts the key information and maps it into Thread’s consistent framework. You review, confirm and keep moving.
Book a demo
Built for every type of
marketing activity.
Not all marketing activity looks like a campaign. Thread is designed to handle the full range of marketing activity teams manage every day.
Generate Report
Create clearer marketing reports, fast.
Thread takes your structured marketing activity, data and commentary and turns it into the reports, reviews and internal updates your organisation already needs. And fast. So you spend less time building documents and more time discussing performance, sharing learnings and deciding what to do next.
Coming Soon
Let Thread create your marketing reports for you.
Ask Thread let's you query your own marketing activityyour own marketing activity and get clear answers based on context, performance and history. Compare activity, summarise what worked and explore what may be influencing results.
Trends: for the questions apost-activity report can’t answer.
Explore the relationship between marketing activity, investment and commercial outcomes over time.
See what may be shaping outcomes.
Trends can surface patterns and shifts that are difficult to see in isolated reports. It doesn’t claim perfect proof or replace judgement, but it can start to reveal patterns that are almost impossible to find in another slide deck.
We’d love to show you the powerof Trends in person.
Book a demo Today

Your team'sdata. Nobodyelse's.
Thread keeps your marketing activity, performance data and context within your team’s own workspace. Access is permission-based, customer workspaces are separated, and your data stays connected only to the people who need it.
Yours to keep, yours to take
Everything you put in stays yours.Export it or delete it, just ask.
Never used to train AI
Your data is never used to make anyoneelse's model smarter.
Never sold, never shared
Not to advertisers, not to data brokers, not to otherThread clients.
Encrypted and separated
Your data is encrypted, and kept apart from every otherclient's at the database level.
Book a demo
IntroducingTrack and Trends
The Thread platform has two key functions, Track and Trends.
Track
Where your marketing activity lives. Here you can upload all your campaign and ongoing marketing activity into a clear, examinable record.
Trends
Allows you to explore the relationship between marketing activity and commercial movement once your activity, investment, results and context are connected.
Track: all your marketing activity in one shared home.
Track brings all your activity into a consistent, clear home, making it easier to find, compare and learn from - while giving the whole team easy access to the story behind it.
Goodbye scattered files. Hello Smart Add.
Drop in your briefs, plans, budgets, results and reports. Smart Add extracts the key information and maps it into Thread’s consistent framework. You review, confirm and keep moving.
Book a demo
Built for every type of marketing activity.
Not all marketing activity looks like a campaign. Thread is designed to handle the full range of marketing activity teams manage every day.
Generate Report
Create clearer marketing reports, fast.
Thread takes your structured marketing activity, data and commentary and turns it into the reports, reviews and internal updates your organisation already needs. And fast. So you spend less time building documents and more time discussing performance, sharing learnings and deciding what to do next.
Coming Soon
Let Thread create your marketing reports for you.
Ask Thread let's you query your own marketing activityyour own marketing activity and get clear answers based on context, performance and history. Compare activity, summarise what worked and explore what may be influencing results.
Trends: for the questions apost-activity report can’t answer.
Explore the relationship between marketing activity, investment and commercial outcomes over time.
See what may be shaping outcomes.
Trends can surface patterns and shifts that are difficult to see in isolated reports. It doesn’t claim perfect proof or replace judgement, but it can start to reveal patterns that are almost impossible to find in another slide deck.
We’d love to show you the powerof Trends in person.
Book a demo

Your team'sdata. Nobodyelse's.
Thread keeps your marketing activity, performance data and context within your team’s own workspace. Access is permission-based, customer workspaces are separated, and your data stays connected only to the people who need it.
Yours to keep, yours to take
Everything you put in stays yours. Export it or delete it, just ask.
Never used to train AI
Your data is never used to make anyone else's model smarter.
Never sold, never shared
Not to advertisers, not to data brokers, not to other Thread clients.
Encrypted and separated
Your data is encrypted, and kept apart from every other client's at the database level.
Book a demo